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ESROI and ROAS Calculator
Estimate campaign return and profit from your ad spend, revenue, and costs.
Is your campaign ROAS lower than expected?
Campaign performance also depends on the offer. Explore NinjaBR Unlimited Hub and tools for developing marketing content.
EXPLORE THE NINJABR HUB* This calculator is free to use. Results use Brazilian reais (BRL); keep every input in the same currency.
Estimate campaign ROI and ROAS
Enter ad spend, attributed revenue, and optional costs to estimate ROAS, ROI, and net profit. Monetary results are displayed in Brazilian reais (BRL); use one currency for every input.
Use the same currency for every amount. The displayed currency is BRL.
Frequently asked questions
What is the difference between ROI and ROAS?
ROAS compares revenue attributed to ads with ad spend. ROI estimates return after the costs entered in the calculator.
Which costs should I include?
Add costs you want to account for, such as production, shipping, payment processing, or commissions.
Does this result include every campaign cost?
Only the values you enter are included. Use the result as an estimate and confirm performance in your analytics and financial records.