UTM Builder
Add tracking parameters to your links and measure campaign performance with confidence.
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Build trackable campaign URLs with UTM parameters
Add source, medium, and campaign details to a destination URL so analytics reports can group visits by campaign. The values are added in your browser and are not uploaded by this page.
Frequently asked questions
What are UTM parameters?
UTM parameters are tags added to a URL, such as utm_source, utm_medium, and utm_campaign. Analytics tools can use them to report where a visit came from.
Which UTM fields should I fill in?
Start with source, medium, and campaign. Use term or content when you need to distinguish keywords, ads, or link placements.
Does this tool save the URL I enter?
The link is assembled in your browser. Copy the generated URL and add it to your campaign destination.