UTM Builder

Add tracking parameters to your links and measure campaign performance with confidence.

The page where you want visitors to land.
Identifies the website or source that sends the traffic.
The marketing channel or medium used.
Identifies the promotion, campaign, or product.
Used to track paid search keywords.
Distinguishes ads or links that point to the same URL, such as in an A/B test.

🔗 Generated URL:

Fill in the fields above to build your link...

Make more of your paid traffic

Tracking clicks is a first step. Creating ads and landing pages that convert is the next. Explore NinjaBR Unlimited Hub and explore AI tools for your marketing workflow.

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* The UTM Builder is free to use. NinjaBR Hub is our subscription platform.

Build trackable campaign URLs with UTM parameters

Add source, medium, and campaign details to a destination URL so analytics reports can group visits by campaign. The values are added in your browser and are not uploaded by this page.

Frequently asked questions

What are UTM parameters?

UTM parameters are tags added to a URL, such as utm_source, utm_medium, and utm_campaign. Analytics tools can use them to report where a visit came from.

Which UTM fields should I fill in?

Start with source, medium, and campaign. Use term or content when you need to distinguish keywords, ads, or link placements.

Does this tool save the URL I enter?

The link is assembled in your browser. Copy the generated URL and add it to your campaign destination.

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